Where We Work

Sound strategic planning processes are not industry specific. We have successfully applied our methodologies and expertise across a wide range of businesses in Australia and overseas.

Financial Services

• Brand and market-based strategy and eventual de-mutualisation strategy for a member-owned financial organisation
• Review and restructure of the marketing function for major investment bank
• Business and brand strategy for a national salary packaging and novated leasing group
• Initial business case and strategy development for new motor vehicle insurance businesses

Health Sector

• Creation and adoption of an independent, social enterprise business model for a 100+ year old home and community health and care service
• 5-year business strategy for a Victorian provider of renal replacement therapies
• Strategic planning for a trauma care institute which is part of one of Australia’s leading hospitals
• Marketing strategy development and advisors to the CEO during successful merger of national health insurance funds

Venture Capital, Private Equity

• International market entry strategy for a US based medical technology start-up
• Strategic advice to global business focused on zero-emissions motoring, entering the Australian market
• US marketing and positioning strategy for a recyclable food transport system
• Market entry strategy for an online property marketplace

Energy & Resources

• New market entry strategy, business case and marketing plan for multi-national energy company
• Internal change management and communictions strategy for a global minerals and resources group
• New brand strategy for an Australian energy infrastructure and management company

Not-for-Profit

• Review and restructure of the marketing function, new brand strategy and B2B strategy for a leading motoring services organisation
• 5-year strategic plan for the Australian arm of a global community development and child sponsorship group
• Business and brand strategy for a national disability services group
• Brand and market-based strategy for leading member-owned financial institution

Government

• Brand and marketing strategies for a state government sustainability authority
• Brand and marketing strategy for a new Victorian water and irrigation authority
• Brand recommendations for a metropolitan transport network

Professional Sport

• 5-year strategy and operational plan for the renewal of a major AFL club
• Launch strategy (including brand, vision, goals) to bring a new sporting code to the state of Victoria
• Commercial, brand and communications strategies for a leading NRL club

We have also worked with organisations in the fields of:

• Manufacturing
• Retail
• Food Services
• Professional Services
• IT & T