What We Do

Market-Based Strategy Planning

Gives life to the much-lauded (but rarely seen) concept of organisation-wide alignment to a market-based strategy. At the heart of our work is the Market-Based Strategy Framework^TM, a management tool that creates a single reference point for Directors and Senior Management for the development, implementation and monitoring of the strategic plan. Strategy Facilitation is the process by which we explore what success looks like and determine what needs to be done to make it happen. Ditch the corporate talkfest and instead put in place structure to substantiate, assess and choose which ideas to put into practice. Then maintain momentum by making market-based thinking part of the business as usual.

Market-Based Strategy Services

Reputation Charter ^TM. When everything else is stripped away, what do we stand for? Articulation of desired reputation, overarching ambition and reason for being.

Brand Architecture Blueprint ^TM. Guidance on achieving the optimal trade-off between multiple or monolithic brands. Includes brand merger due diligence and planning.

Marketing Analytics. We help companies maximise market share, revenue and profitability by managing and utilising their most valuable assets – Customers and Data.

Market-Based Sustainability . Whether Commercial Green or Conviction Green, market-based thinking can assist you achieve penetration and profitability.

New Product Commercialisation

New products rarely fail because they don’t work. Our approach to the commercialisation of new products introduces a customer development pathway alongside the more familiar process of product development. While product development ensures that the product functions as intended, customer development investigates customer needs during the entire development cycle. It ensures a market for the final iteration of the product, and establishes a sales model which is scalable, repeatable and profitable.

Embedded Management

Places highly experienced executives into client organisations to assist businesses with the execution of strategic plans. The embedded team provides a combination of skills and knowledge that a single employee or contractor would find hard to match.