What We Do
Our Consulting Services bring best practice and best people to your organisation to create business, brand and marketing strategies that are inspiring and achievable. Services include:
Market-Based Strategy Planning TM. Gives life to the much-lauded (but rarely seen) concept of organisation-wide alignment to a market-based strategy.
Market-Based Strategy Framework TM. A management tool that creates a single reference point for Directors and Senior Management for the development, implementation and monitoring of the strategic plan.
Marketing Analytics. Through Marketing Analytics we help companies maximise market share, revenue and profitability by managing and utilising their two most valuable assets – their Customers and their Data. Marketing Analytics can help answer questions like ‘Where can I find new prospects?’, ‘Who are my most profitable customers?’, and ‘Which customers are most likely to buy?’
Reputation Charter TM. When everything else is stripped away, what do we stand for? Articulation of desired reputation, overarching ambition and reason for being.
Brand Architecture Blueprint TM. Less is more or more is more? Guidance on achieving the optimal trade-off between multiple or monolithic brands. Includes brand merger due diligence and planning. Decisions are made on the basis of what will best preserve (or enhance) market-based value.
Strategy Facilitation. Explore what success looks like and determine what needs to be done to make it happen. Ditch the corporate talkfest and instead put in place structure to substantiate, assess and choose which ideas to put into practice. Then maintain momentum by making market-based thinking part of business as usual.
Market-Based Sustainability TM. Whether Commercial Green or Conviction Green, market-based thinking can assist you achieve penetration and profitability.
Embedded Management places highly experienced executives into client organisations to assist businesses with the execution of strategic plans. The embedded team provides a combination of skills and knowledge that a single employee or contractor would find hard to match.