What We Do

Our Consulting Services bring best practice and best people to your organisation to create business, brand and marketing strategies that are inspiring and achievable. Services include:

Market-Based Strategy Planning ^TM. Gives life to the much-lauded (but rarely seen) concept of organisation-wide alignment to a market-based strategy.

Market-Based Strategy Framework ^TM. A management tool that creates a single reference point for Directors and Senior Management for the development, implementation and monitoring of the strategic plan.

Reputation Charter ^TM. When everything else is stripped away, what do we stand for? Articulation of desired reputation, overarching ambition and reason for being.

Brand Architecture Blueprint ^TM. Less is more or more is more? Guidance on achieving the optimal trade-off between multiple or monolithic brands. Includes brand merger due diligence and planning. Decisions are made on the basis of what will best preserve (or enhance) market-based value.

Market-Based Innovation ^TM. Identify disruptive and discontinuous growth options based on desired reputation and goals. Put in place structure to substantiate, assess and act on ideas. Then maintain momentum by making end-to-end innovation part of business as usual.

Market-Based Sustainability ^TM. Whether Commercial Green or Conviction Green, market-based thinking can assist you achieve penetration and profitability.

Embedded Management places highly experienced executives into client organisations to assist businesses with the execution of strategic plans. The embedded team provides a combination of skills and knowledge that a single employee or contractor would find hard to match.